I don’t know about you, but this ad for Yuno Energy is really raising my feminist hackles!! It’s 2025 and we’re watching Mammy buying (and wrapping!) Daddy’s birthday present for HIS mother! And then he goes and gives it to HIS mother - taking all the credit - and ever-patient, ever-caring Mammy just smiles happily in the background! Really? Come on lads!

it’s not the 1950s where sweet, always available wife is there ready to anticipate her fully GROWN-UP husband’s every need before he even knows he needs it.

It’s called emotional labour! And it’s exhausting (for women) and insulting for all concerned. Change the message Yuno!